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Hotel Innovation Insights Issue #22: The Margin Equation

Issue @22 | October 2026

Why Hotel GOP Margins Have Compressed Since the Post-Pandemic Peak and Why the Guest Room Screen, Done Right, Is One of the Few Assets That Can Help Win Them Back

Download this edition of Hotel Innovation Insights to discover:

  • Why hotel profitability continues to lag behind revenue growth despite the industry’s post-pandemic recovery.
  • The five forces driving GOP margin compression and what they mean for owners, operators, and asset managers.
  • How guest expectations for in-room entertainment are evolving and why the television remains hospitality’s most-used screen.
  • The four ways modern in-room entertainment and guest engagement platforms can contribute to GOP growth.
  • A practical framework for evaluating ROI, including a 200-room hotel profitability model, GOP diagnostic, and 90-day activation plan.

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