
A More Engaging Guest TV Platform Starts with Better Design
Most hotels invest heavily in the physical guest experience. Room design, amenities, and service all get careful attention. But one of the most visible in-room touchpoints often gets less strategic focus: the TV. Today’s guests don’t treat the in-room TV as passive entertainment. They use it to explore the property, browse services, and decide what to do next. In many cases, it’s the first place they encounter the hotel’s digital experience. It’s also where they








