Table of Contents
- How Hotels Can Use Digital Guest Interfaces More Effectively
- Why This Strategy Matters for Hotel Revenue
- Why In-Room Screens and Guest Apps Are Essential
- How WorldVue Enables These Capabilities
- Examples: How Hotels Can Maximize Revenue and Guest Engagement
- Three Practical Steps for Implementation
- Yes, You Can Enhance Guest Engagement While Monetizing!
- The Bottom Line
How Hotels Can Use Digital Guest Interfaces More Effectively
Your hotel’s in-room TV and guest app are more than amenities; they are powerful tools for revenue and engagement. By leveraging your in-room entertainment platform and your mobile guest app, you can create personalized, branded experiences while generating additional revenue.
WorldVue HUB® provides more than TV channels. It enables hotels to display marketing banners, branded in-house channels, and personalized messages, turning screens into valuable digital real estate. Compass by WorldVue™ extends this engagement to the guest’s personal device, sending targeted notifications, event schedules, and special offers before the guest checks in. Together, these platforms enable hotels to monetize guest interactions while enhancing the overall experience.
Why This Strategy Matters for Hotel Revenue
Traditional metrics like RevPAR focus mainly on room revenue, but today, ancillary services and digital engagement are increasingly important. Metrics such as RevPAG (Revenue Per Available Guest) better capture this broader picture.
By activating in-room and in-app channels for branding, sponsor messaging, and upsells, hotels can increase revenue per guest while improving the guest experience. This approach ensures incremental revenue growth beyond room sales alone.
Why In-Room Screens and Guest Apps Are Essential
Hotels often focus on rooms, F&B, or spa revenue, leaving in-room screens and apps underutilized. But these platforms offer desirable opportunities:
- Captive in-room audience – Guests in their rooms are attentive, making the TV screen a prime place for property messaging or partner branding.
- Extended engagement – Guests carry your app in their hands, allowing property communication before, during, and after their stay.
- Brand consistency – Messaging across both platforms reinforces property identity, creating a cohesive guest journey that keeps your hotel top of mind.
These channels also let hotels tailor messaging to specific audiences, whether that’s a single guest, a room block, or a large conference group.
How WorldVue Enables These Capabilities
WorldVue offers many options for properties seeking greater engagement and additional revenue opportunities:
- WorldVue HUB – Home-screen banners, in-house channels, pop-ups, full-screen slides, multiple group codes, and video uploads for property or partner content. All of this real estate is enabled for the property to sell to their incoming groups to market to their attendees.
- Compass by WorldVue – Targeted messaging, QR-enabled links, and personalized engagement delivered directly to guest devices.
- Customer portal – Centralized dashboard for scheduling content, managing group campaigns, and tracking guest engagement across both platforms, making execution seamless and scalable.
Examples: How Hotels Can Maximize Revenue and Guest Engagement
Marketing Banners on the WorldVue HUB Home Screen
WorldVue HUB’s home screen is highly visible and can display rotating banners or videos promoting property features such as spa offers, restaurant specials, or upcoming events. Hotels can also sell this space to groups or external partners, creating additional revenue.
For example, a corporate conference group can see a welcome banner highlighting the event sponsor’s brand when they turn on the TV.
In-House Channels for Branded or Partner Content
Hotels can add up to four dedicated in-house channels to the TV guide. These channels can showcase property brand videos or be offered to external partners, allowing sponsorship revenue opportunities.
For example, a meeting planner can upload company content to an in-house channel for the duration of their event.
Group Branding and Sponsored Experiences
Groups arriving for weddings, conferences, or other events can enjoy a fully branded welcome page with slideshows or video, a personalized welcome message, pop-ups or full-screen slides with QR codes, and dedicated channels in the guide. Multiple group codes can be configured simultaneously, enabling multiple sponsors or groups to use the digital real estate.
For example, a wedding party arrives for the weekend and sees a personalized welcome page with the couple’s photos, a video slideshow, and a “Share Your Moments” QR code linking to a custom photo gallery. At the same time, a corporate retreat staying in a different block views its own branded messaging, sponsor highlight slides, and a dedicated in-house channel with agenda videos and sponsor reels. Both groups receive tailored experiences that run side by side, creating value for the hotel, each event organizer, and guests.
Messaging and Engagement via Compass by WorldVue
Compass by WorldVue delivers targeted messages to individual guests, room blocks, or the entire property. Event schedules, local attractions, happy hours, or conference agendas can be sent via push notifications, complete with QR codes for instant bookings or offers.
For example, a guest receives a push notification inviting them to a networking cocktail, with a QR code for easy RSVP, enhancing both engagement and guest satisfaction.
Three Practical Steps for Implementation
- Audit digital real estate – Review current in-room and app content to identify unused or underperforming space that could be monetized or improved.
- Segment key audiences and events – Plan campaigns for groups, conferences, or seasonal events, including welcome pages, branded channels, banners, and app notifications.
- Launch, measure, and iterate – Use the customer portal to schedule content, track engagement, and adjust campaigns. Monitor metrics like banner impressions, app clicks, and upsell bookings to refine your strategy.
Yes, You Can Enhance Guest Engagement While Monetizing!
Revenue generation doesn’t require compromising guest comfort or enjoyment. In fact, personalized welcome messages, curated content, and app notifications can add convenience and value for guests.
For example, a guest sees a branded welcome on the WorldVue HUB. Based on guest interest data, they later receive a Compass notification highlighting a local high tea, complete with a QR code for booking. The experience feels personalized and helpful, not intrusive.
The Bottom Line
Guests expect personalization, convenience, and a seamless digital experience. The WorldVue HUB and Compass by WorldVue transform your hotel’s in-room screens and app into tools for generating revenue, reinforcing your brand, and engaging guests. Leveraging these platforms enables hotels to maximize their digital real estate while creating memorable, tailored experiences for every guest.
Ready to turn your in-room screens and guest app into revenue and engagement engines? Contact WorldVue today to schedule a demo of the WorldVue HUB and Compass by WorldVue. Unlock the full potential of your digital real estate, without compromising the guest experience.