Table of Contents
- Why Smart TVs Are Now the Baseline for Guest Rooms
- Brand Standards Are Rising, Even in Value Segments
- The Risk of Choosing Non-Smart Hospitality TVs
- The Hidden Costs of “Good Enough” Solutions
- Smart Hospitality Features Without the Premium Price
- Meeting Brand Standards Without Overbuying
- A Practical Middle Ground for Value-Focused Hotels
- Standardizing Across Properties and Portfolios
- Designed for Renovations, Refreshes, and Phased Upgrades
- Supporting Lean Hotel Operations
- When Entertainment Works Quietly in the Background
- A Smarter Choice Than Non-Smart Hospitality TVs
Streaming and casting are no longer optional features in hotel guest rooms. For many hotel brands, they are now baseline requirements. Guests expect to log in to familiar apps, stream from their personal devices, and move on without friction.
That expectation creates a real challenge for economy and mid-market hotels. Budgets are tight, yet brand standards in the hospitality industry continue to evolve. Properties are often forced to choose between non-smart hospitality TVs that struggle to meet requirements or higher-priced smart models that strain renovation budgets.
LG’s new UK660H series hospitality smart TVs are designed to fill that gap. They deliver built-in streaming and secure casting in a cost-effective smart hospitality TV, priced close to traditional non-smart displays.
Why Smart TVs Are Now the Baseline for Guest Rooms
Guest expectations around in-room entertainment have shifted. Both leisure and business travelers want the same flexibility they have at home. They want familiar apps, simple casting, and intuitive controls.
At the same time, many hotel brands now require:
- Secure guest streaming and casting
- Automatic clearing of guest credentials at checkout
- Compatibility with approved content platforms
- Consistent, brand-aligned presentation
Non-smart hospitality TVs often fall short. While they may still display channels, they require added workarounds or compromise the guest experience. Over time, they can become harder to justify as brand guidelines evolve.
Brand Standards Are Rising, Even in Value Segments
Brand standards for in-room entertainment are no longer limited to upscale or luxury properties. Economy and mid-market brands increasingly expect guest rooms to support streaming and secure casting, regardless of nightly rate.
This shift reflects how guests travel today. Many travelers move between brand tiers depending on trip type, location, or availability. When they arrive, they bring the same expectations with them. If streaming works in one hotel, they expect it to work in the next.
For hotel owners and operators, this creates pressure. Meeting updated brand standards often means revisiting technology decisions that hotel teams made years ago. In some cases, properties discover that recently installed non-smart TVs already feel outdated. Yet hotels must still be conscious of the bottom-line cost of upgrading equipment.
Smart hospitality TVs that meet current requirements at an affordable cost help future-proof those investments, especially when refresh cycles are long.
The Risk of Choosing Non-Smart Hospitality TVs
To manage costs, some hotels still select non-smart TVs. On paper, these displays may seem adequate. In practice, they introduce limitations that affect both guests and hotel staff.
Common challenges include:
- No built-in streaming or casting, requiring external devices
- Added complexity for guests accessing personal content
- Increased front-desk calls and in-room resets
- Limited ability to meet evolving brand standards
As streaming becomes a baseline expectation, non-smart TVs often create friction rather than savings.
The Hidden Costs of “Good Enough” Solutions
Hoteliers often select non-smart hospitality TVs because they meet minimum requirements at the time of purchase. However, those minimums can shift quickly.
When TVs don’t include built-in streaming, hotels rely on external devices or guest workarounds. That can introduce inconsistency from room to room. It can also increase the number of calls to the front desk when guests struggle to connect or log out.
Over time, these issues affect more than just guest satisfaction. They impact staff efficiency, online reviews, and brand compliance scores. What started as a cost-saving choice can create ongoing operational friction.
In contrast, smart hospitality TVs that include streaming and casting by design reduce these downstream issues. They simplify the guest experience and reduce the need for staff intervention.
Smart Hospitality Features Without the Premium Price
LG designed the UK660H series to offer smart functionality without pushing hotels into a higher pricing tier.
Built-in streaming and casting
The UK660H series supports Apple AirPlay® and Google Cast™, enabling guests to cast from their personal devices securely. Credentials and viewing history clear automatically at checkout, protecting guest privacy and aligning with brand security requirements.
Guests can also access popular streaming apps* such as Netflix, YouTube, and other widely used services directly on the TV. This delivers immediate entertainment without added hardware or setup.
Protecting guest privacy while enabling streaming
Guest streaming only works when guests trust the system. Travelers are increasingly aware of privacy risks, especially when logging into personal accounts on shared devices.
LG UK660H series hospitality-grade smart TVs address this concern directly. Automatic credential clearing at checkout ensures that personal information does not remain on the TV after a guest departs. Viewing history resets between stays. Guests can stream confidently without worrying about who checks into the room next.
This level of protection is difficult to guarantee with external devices or non-hospitality TVs. For hotels, it reduces risk. For guests, it builds confidence. Both outcomes support stronger reviews and repeat stays.
Pro:Centric® smart hospitality platform
LG’s Pro:Centric® platform enables centralized control of content, settings, and branding across rooms. Hotels can manage smart TV experiences consistently, rather than treating each room as a standalone device.
Hospitality-grade reliability at a value price
The UK660H series is engineered for daily hotel use and includes a 3-year limited warranty. This helps protect capital investments while avoiding the premium pricing often associated with smart hospitality TVs.
Meeting Brand Standards Without Overbuying
For economy and mid-market hotels, the question is no longer whether to support streaming and casting. The real question is how to do so affordably.
The UK660H series helps properties:
- Meet brand requirements for smart in-room entertainment
- Avoid external streaming devices or workarounds
- Deliver a familiar, low-friction guest room experience
- Keep TV costs aligned with renovation and refresh budgets
In many cases, the price difference between non-smart hospitality TVs and the UK660H series is minimal. The functional difference is not.
A Practical Middle Ground for Value-Focused Hotels
Not every hotel needs the most advanced or premium TV on the market. At the same time, few hotels can afford to install technology that immediately feels outdated.
The UK660H series sits in a practical middle ground. It delivers the smart features that brands and guests now expect, without forcing hotels into a higher price tier. This makes it easier to standardize across properties or portfolios, even when budgets vary.
For owners managing multiple hotels, this consistency matters. It simplifies procurement, staff training, and long-term planning. It also helps ensure that the guest experience remains predictable, regardless of location or renovation timing.
Standardizing Across Properties and Portfolios
For ownership groups and management companies, TV decisions rarely happen in isolation. They often affect multiple properties, brands, and renovation cycles at once.
When hotels use different TV models across locations, complexity grows quickly. Procurement becomes fragmented. Training varies by property. Support teams manage multiple configurations. Over time, that inconsistency increases cost and operational risk.
Cost-effective smart hospitality TVs like the UK660H series make standardization easier. Properties can align around a single platform that supports streaming, casting, and centralized management, without exceeding budget thresholds. This consistency helps owners plan capital expenditures more predictably and reduces surprises during brand audits or refresh cycles.
For growing portfolios, choosing smart hospitality TVs early can simplify future expansion rather than complicate it.
Designed for Renovations, Refreshes, and Phased Upgrades
Hotels rarely replace all guest room TVs at once. Renovations often happen in phases, guided by brand timelines or capital planning.
The UK660H series combines smart features with centralized management through Pro:Centric. Thus, hotels can maintain a consistent experience across renovated and non-renovated rooms. This reduces guest confusion and simplifies future upgrades as additional rooms come online.
Supporting Lean Hotel Operations
Many economy and mid-market hotels operate with small teams. Technology choices must reduce workload, not add to it.
Smart hospitality TVs that work reliably help minimize support calls, reduce room resets, and simplify compliance. When paired with WorldVue™ HUB®, the UK660H series becomes part of a managed in-room entertainment environment rather than a standalone device.
When Entertainment Works Quietly in the Background
The best in-room technology is often invisible. Guests do not think about it unless something goes wrong.
Smart hospitality TVs that support streaming, casting, and centralized management keep entertainment running smoothly in the background. Guests log in, watch what they want, and move on. Staff members spend less time troubleshooting. Managers spend less time responding to complaints.
When paired with platforms like WorldVue HUB, TVs become part of a broader, managed guest experience. Content, brand identity, and controls stay consistent, even as rooms turn over and guests change.
For lean teams, this kind of reliability and ease of management are not luxuries; they’re necessities.
A Smarter Choice Than Non-Smart Hospitality TVs
Guest room TVs remain one of the most visible in-room touchpoints. As streaming and casting become standard expectations, hotels must rethink what “value” means.
Hotels that continue to invest in non-smart hospitality TVs may find themselves revisiting the same decision sooner than planned. Each new brand update, guest expectation shift, or renovation cycle increases pressure to modernize.
By contrast, cost-effective smart hospitality TVs give hotels room to adapt. They support today’s requirements while remaining flexible enough for what comes next. For economy and mid-market properties, that flexibility is part of the value equation.
Choosing smart TVs doesn’t have to mean overspending. It simply means planning with intention. LG’s UK660H hospitality TVs give hotels a smart, brand-ready solution at a cost that makes sense.
Learn how WorldVue HUB works with LG® UK660H hospitality TVs to help hotels meet brand standards, simplify management, and improve the guest experience.
* Streaming app availability and subscriptions may vary by service and guest account.
LG®, Pro:Centric®, and LG UK660H series are trademarks of LG Electronics. Apple AirPlay® is a registered trademark of Apple Inc. Google Cast™ is a trademark of Google LLC.