Day: February 10, 2026

Across Europe, the Middle East, and Asia, regions known for their diverse travel profiles and high service expectations, hotels are rapidly transforming the guest journey through a blend of personalised service and intelligent technology. What once revolved around room quality and staff attentiveness has expanded into a digitally supported, highly connected experience where preferences, cultural relevance, and seamless access to entertainment and information all play essential roles. This evolution reflects a broader industry trend: personalisation