Day: October 2, 2025

The Guest Feedback Loop: Turning Every Stay Into Competitive Intelligence From the Editor’s Desk “We’re not just collecting guest feedback anymore, we’re predicting guest needs.” This statement came from a resort general manager who has transformed how her property uses guest insights. Instead of waiting for post-stay surveys or online reviews, they’ve created a real-time feedback ecosystem that continuously improves operations while guests are still on property. The results? Guest satisfaction increased over 50% in