Hotel Innovation Insights Issue #2: The Revenue Reality of Guest Experience Technology
September 4, 2025
From the Editor’s Desk The response to last week’s inaugural issue has been overwhelming. Many replies and conversations from hoteliers who want to discuss their own “Invisible Concierge” implementations. But one question came up repeatedly: “This sounds great, but what’s the real ROI?” Fair question. After 50 years in this business, we’ve learned that innovation without financial return is just expensive experimentation. Today, I’m sharing the hard numbers behind guest experience technology – data that will