Day: August 21, 2025

Multifamily housing faces unprecedented competitive pressure. With hundreds of thousands of new units entering the market and residents increasingly dissatisfied with existing amenities, property owners need strategic advantages that deliver measurable returns. A report from Apartment Guide found that 36% of multifamily housing residents are unhappy with their current amenities, with fast, reliable Wi-Fi being one of the top desired amenities (even more so for Gen Z and millennial residents). At the same time, new