Day: February 4, 2025

One of the biggest trends in hospitality is increased personalisation. Guests no longer just book a room; they expect a tailored experience that resonates with their preferences. Hotel guests, just like retail consumers, report being more satisfied and are willing to spend more when their experiences are personalised. For hotels in the EMEA region, implementing personalisation effectively can differentiate their brand, increase guest satisfaction, and build long-term loyalty. Here are our recommendations for personalisation in