Tag: ROI and Revenue Opportunities

Issue #8 | Week of October 13th, 2025| The 2026-2030 Loyalty Multiplier: How Today’s Technology Capital Creates Tomorrow’s Competitive Moat From the Editor’s Desk “We approved the $850K technology capital budget you recommended. Now ownership wants to know: What’s this worth in 2030?” This question perfectly captures the challenge of justifying today’s technology investments with tomorrow’s loyalty value. After presenting last week’s capital planning framework, the follow-up question is always the same: Show us the

Issue #7 | Week of October 6, 2025 | The 2026 Capital Budget Challenge: Strategic Planning for In-Room Technology and IT Infrastructure From the Editor’s Desk “Our 2026 capital budget planning started last month, and I’m already fighting battles over whether in-room technology is a capital expense or an operational necessity.” This frustrated comment came from a hotel GM during our conversation in Florida last week. She’s facing the same challenge I’m hearing from properties

From the Editor’s Desk The response to last week’s inaugural issue has been overwhelming. Many replies and conversations from hoteliers who want to discuss their own “Invisible Concierge” implementations. But one question came up repeatedly: “This sounds great, but what’s the real ROI?” Fair question. After 50 years in this business, we’ve learned that innovation without financial return is just expensive experimentation. Today, I’m sharing the hard numbers behind guest experience technology – data that will