Leading cricket destination brings premier international sports coverage to WorldVue’s hospitality entertainment offerings
HOUSTON, TX — August 31, 2026 — WorldVue®, a trusted global provider of video, advanced connectivity and professional services, today announced the addition of Willow by Cricbuzz as an a la carte option to its expanding entertainment offerings, bringing premier live and streaming cricket coverage to hospitality properties.
The addition of Willow by Cricbuzz expands WorldVue’s portfolio of international programming and sports content, giving hotels and other properties more opportunities to deliver entertainment that reflects the diverse interests of today’s global travelers.
Willow by Cricbuzz is the premier destination for cricket in the United States and Canada, offering extensive coverage from nearly every major cricket board and tournament worldwide. Willow is the only 24/7 live cricket channel in the United States, with several hundred days of live cricket coverage annually and agreements with major cricket organizations and leagues around the world.
“Today’s guests come from all over the world, and they increasingly expect the entertainment experience in their room to reflect the content they enjoy at home,” said Robert Grosz, President and Chief Operating Officer of WorldVue. “Adding Willow TV allows us to further expand our international and sports offerings while giving our customers more flexibility to provide relevant, engaging content to their guests. This is another step in our commitment to building a broader entertainment portfolio that serves the interests of a global audience.”
Through WorldVue, properties will be able to offer guests access to one of North America’s most comprehensive cricket destinations. Willow’s programming includes major international cricket competitions and coverage from leading cricket boards, bringing a globally popular sport to more hotel guests across WorldVue’s hospitality footprint.
“Cricket has one of the most passionate and globally connected fan bases in the world, and our mission is to make the sport accessible to fans wherever they are,” said Todd Myers, Chief Operating Officer of Willow, “Working with WorldVue creates another opportunity to bring premier cricket coverage to travelers and connect fans with the teams, tournaments and moments they love. We are excited to expand access to Willow through WorldVue’s hospitality technology ecosystem.”
The addition reflects WorldVue’s continued investment in expanding the breadth of content available to hospitality customers, with a growing focus on international programming, live sports and entertainment options that help properties better serve an increasingly diverse guest population.
Willow joins WorldVue’s broader entertainment ecosystem, providing properties with another content option as they look to enhance the in-room experience and offer programming that resonates with guests from around the world.
ABOUT WILLOW BY CIRCBUZZ
Willow by Cricbuzz is the premier destination for cricket in the United States and Canada, boasting the most comprehensive live, streaming, and on-demand cricket coverage available. Guided by its mission to make cricket globally accessible, Willow by Cricbuzz combines cricket’s rich heritage with innovative broadcasting to offer an unmatched viewing experience.
Dedicated to excellence and innovation, Willow by Cricbuzz provides cricket enthusiasts with HD-quality live streaming and extensive coverage from nearly every major cricket board and tournament worldwide.
Willow by Cricbuzz’s TV network is also available through top providers such as DISH, Sling, Fios, Spectrum, Xfinity, Optimum, DIRECTV, DIRECTV Stream, Fubo and YuppTV, and also offers a dedicated streaming app available on all major CTV devices, including Apple TV, Roku, Samsung Smart TVs, Amazon Fire TV, Android TV, Chromecast, Google TV, and more, ensuring fans never miss a moment of the action. Explore the ultimate cricket experience at www.willow.tv.
ABOUT WORLDVUE
WorldVue® is a trusted provider of video, advanced connectivity and professional services to properties and enterprises across the world. With a dedication to customer service, WorldVue is leading the way in delivering innovative technology solutions that enhance the resident, guest, and staff experience. From managed services to digital transformation, WorldVue is a single point of contact for all property technology needs.
Founded in 1975, WorldVue is a privately held company headquartered in the United States with regional offices across the Middle East and Europe. The company serves over 8,000 properties and over 1 million rooms. Learn more worldvue.com.