Day: May 5, 2026

Hotels are rethinking what it means to have unused space. Lobbies, ballrooms, rooftops, and back-of-house areas no longer sit idle between traditional uses. They function as revenue environments that shift purpose throughout the day. This shift is structural, not merely cosmetic. Hotels are moving beyond occupancy as the primary revenue driver. They now focus on how effectively they use every square foot. As this shift accelerates, hotels are no longer thinking in fixed spaces. They